Tim Tebow appears to be one of the most marketable sports icons. Tebow is not only an athlete that you admire on the field, off the field he is a human being you wish to model your own life after.
On the gridiron he has won a high school state title, two national championships at the collegiate level, countless awards including a Heisman Trophy, set numerous records and was a first-round pick in the 2010 NFL Draft.
Off of the field Tebow has done a great deal of missionary work and community service including visiting inmates, volunteering at hospitals and helping poor villages. He has even established his own foundation.
Through all of his success he has carried himself in a humble and dignified manner and presented himself in an unheralded authentic fashion. You would be hard pressed to find an individual as honest and hard working as Tebow as represented by his infamous press conference following a loss to Ole Miss.
It is no surprise that Tebow’s brand equity is so high. Despite only playing a hand full of downs in the NFL, he has the league's top selling jersey. He currently has endorsement deals with Nike, EA Sports and Jockey. It has actually been reported that Tebow has turned down several other seven-figure deals because he thought they would be a distraction from football.
The Davie-Brown Index, an independent marketing research tool, found Tebow to be more appealing and more of a trendsetter than Tom Brady, Brett Favre and Tony Romo.
As far as future endorsements go, don’t expect to see Tebow associated with brands such as Budweiser or Go Daddy. “I’m very relational based,” says Tebow. “So if I feel great with the people that I’m working with, if I feel that we’re on the same page and that they have the same interests as me, that they’re high character, that they’re loyal and they believe in a positive message, then that’s the type of people that I want to work with.”
It would be more likely to see Tebow appear on the front of a Wheaties box or in an ASPCA commercial.