Focus on the Family's ad featuring Tim Tebow during last year's Super Bowl will receive the National Religious Broadcasters award for Best Television Commercial at its February convention in Nashville.
The ad featured Tebow, who at the time was a University of Florida star quarterback, playfully tackling his mother after she mentions how she almost lost him, her
It was a subtle reference to her refusal to have an abortion despite a life-threatening pregnancy and the urging of doctors. The ad then directed viewers to the Colorado Springs- based Focus on the Family website, where more details of the story were available.
The ad with Tebow, now a Denver Broncos quarterback, was
"the most buzzed-about spot of Super Bowl XLIV," the broadcasters group said.
"It created a national dialogue about the true definition of choice as it pertains to the issue of abortion."
Stories about the ad appeared on every major U.S. television news network and in most major newspapers as well as media outlets in France, Germany and Spain, NRB said.
"Most importantly," NRB said,
"one woman told Focus on the Family that because of the Tebows' story she decided to keep her own unborn baby after considering abortion."
Focus spokesman Gary Schneeberger said that he recently met the woman's baby, Avita.
"To look at that little girl's face and know God used that Super Bowl ad to put her on Earth, I can't put into words what it feels like," Schneeberger said.
Focus on the Family will not repeat the ad at this year's Super Bowl, he said.